During 2020 sports were painfully taken away from us. Athletes around the world had been playing a waiting game, deprived of doing what they love.
As sports started to come back, so did a bit of joy with Gatorade’s new campaign, inspiring young athletes to be ready to play ANYTHING.
READY TO PLAY
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With the launch of our films and the return of sports, we created Twitter conversation cards to amp up fans even more.
Twitter Conversation CardS
We created a lens that turned Snapchatters into a part of our film. What starts out as a one-on-one face time with Zion Williamson, soon turns out to be a four way call with Gatorade athletes excited to get back out there and play their sport.