During 2020 sports were painfully taken away from us. Athletes around the world had been playing a waiting game, deprived of doing what they love.
As sports started to come back, so did a bit of joy with Gatorade’s new campaign, inspiring young athletes to be ready to play ANYTHING.
READY TO PLAY
With the launch of our films and the return of sports, we created Twitter conversation cards to amp up fans even more.
Twitter Conversation CardS
We created a lens that turned Snapchatters into a part of our film. What starts out as a one-on-one face time with Zion Williamson, soon turns out to be a four way call with Gatorade athletes excited to get back out there and play their sport.