READY TO PLAY
In the last few months, sports have been painfully taken away from us. Athletes around the world have been playing a waiting game, deprived of doing what they love, and they’re excited to get back out there and play anything. After all, at their core, they're athletes. They love to compete and no matter what sport it is, they want in. Like any true athlete, they just want to play.
As sports start to come back, so will a bit of joy with Gatorade’s new campaign, inspiring young athletes to be ready to play ANYTHING.
Copywriter / Jamie Wynn
Art Director / Gaia Elise
Creative Directors / Mark Peters, Doug Menezes
Agency / TBWA/Chiat/Day
Director / Matt Aselton
Twitter Conversation Cards
With the launch of our films and the return of sports, we created Twitter conversation cards to amp up fans even more.
snapchat lenses
We created a lens that turned Snapchatters into a part of our film. What starts out as a one-on-one face time with Zion Williamson, soon turns out to be a four way call with Gatorade athletes excited to get back out there and play their sport.